The 'little blue box' is coming to Red Bank Tiffany & Co. planning November opening at former Garmany site BY LAYLI WHYTE Staff Writer A rendering of the space Tiffany & Co. will occupy on Broad Street. RED BANK - What about breakfast at Tiffany's? Grab a bagel and head over to Broad Street. World-renowned jeweler Tiffany & Co. has officially announced its upcoming opening at 150 Broad St. The opening is planned for November in a 6,000-square-foot space in the recently renovated former home of Garmany clothing store. The building is still owned by Laureano Garmany, who moved his upscale men's and women's clothing store to 105 Broad St. last year. According to Garmany, this deal has been four years in the making. "Originally," he said, "we had them there, and then they changed their minds. They thought Red Bank was not high end enough, but when they saw what we did with our new location, they flipped." Garmany won a national store of the year award last year. "We are the highest-end retail store in Red Bank," he said. Tiffany & Co.'s signature packaging Garmany said that Tiffany will occupy the center space in the newly subdivided building, with smaller spaces for two as-yet undetermined tenants. "Nobody is concrete yet," he said, "but my phone has been ringing off the hook. Tiffany is respected by everybody. Who doesn't know Tiffany? It will put Red Bank at a different level." Garmany said that Tiffany & Co. will not only be good for him as a tenant, but as a neighbor to his own store. "Having Tiffany as a tenant is every landlord's dream," he said, "and having Tiffany as a neighbor is every retailer's dream. We're lucky enough to have both dreams come true. Tiffany is paving the way to bringing other nationals into Red Bank." Mark Aaron, spokesman for Tiffany & Co., said last week that the Red Bank location is part of the company's strategy to open between five and seven U.S. stores each year. "We have 65 stores in the U.S.," he said. "We're looking at very attractive markets, the affluence of people and the amount of luxury shopping done. Red Bank is a very attractive market." Aaron said that the increasing number of high-end retailers and restaurants along Broad Street was one factor that Tiffany considered when choosing to locate its fourth New Jersey store. "We're very excited," he said. "Typically, when we open a new store, we expect our store and the others around it to complement each other. We're very careful in terms of choosing locations." Aaron said that the 6,000-square-foot space is at the larger end for Tiffany stores, with the exception of the famed Fifth Avenue location in New York City. Shoppers at the Red Bank Tiffany can expect a "large representative selection of extraordinary jewelry," according to Aaron. "Jewelry is over 80 percent of our sales," he said. Red Bank RiverCenter received the news about Tiffany & Co. last week, and executive director Trisha Rumola said she is excited about the new addition to the downtown. "One thing about Tiffany is that their customer service is really, really great," she said in an interview last week. "That's something that sometimes gets lost in big companies, but Tiffany always makes you feel special. I'm really excited that they chose Red Bank." Aaron said that local shoppers can expect a grand opening for the new store, and that his office is already receiving calls from organizations asking to be involved in the event. "We always have a grand opening affiliated with one or two community groups," he said, "like charitable cultural groups. It's a beautiful store in a great location. Red Bank is one of the top artistic communities on the Jersey Shore. It's a very, very attractive location." Garmany said that it is his intention to put a sign in the window of the building stating: "The future home of Tiffany and Co.," which he said will help him attract two other tenants.